Starting March 2013, VARTA Consumer will prove that batteries don’t all have to look the same. The Limited Edition is not only more colorful than conventional batteries, but these little powerpacks have even more energy.
Four colors show spring is here
Say goodbye to gray as VARTA Consumer leaves the long dark days of winter behind. Between March and June 2013, the High Energy Limited Edition will be launched in four great colors – light blue, purple, yellow and pink. These upbeat colors combinations don’t just look great, but they’ll leave people wanting more.
More power for the same price
The Limited Edition range is a treat for the eye and gives consumers more power than the standard High Energy line for the same price. Compared to the already-impressive High Energy line of AAA batteries, the new Limited Edition AAA models deliver over 4% more power for digital audio appliances, while the AA size has 10% more power in store for digital cameras.
These extras mean VARTA Consumer’s bright and cheerful powerpacks are perfect for everyone who wants a long-lasting source of energy for their springtime activities. Whether it’s for a picture-taking trip through blossoming fields and meadows or a weekend of listening to music with friends, the Limited Edition batteries from VARTA Consumer are all that’s needed to get the summer months started!
Availability and warranty
The Limited Edition product range from VARTA Consumer will be available from retailers from March 2013.
Visit www.varta-consumer.com or the official Facebook page for more information: www.facebook.com/VARTA.Consumer
Contact for journalists:
häberlein & mauerer ag
David Hofer
phone.: +49 89-38108-104
Email: varta@haebmau.de
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.