The slogan of the Indestructible lights from VARTA Consumer packs a real punch – precise, strong and, of course, indestructible. In our Indestructible competition starting in August, we want you to find creative ways to put the strength of the lights to the test. Total prize money of € 8,000 is up for grabs for the most creative ideas.
This year is a real challenge for testers: The extremely strong Indestructible lights can handle almost anything that’s thrown at them. Thanks to their durable and high-tech design, the lights can even survive a fall of up to nine meters. From September to November 2013, VARTA is offering customers the chance to really put the lights to the test. Participants will be able to register online at http://www.built-to-survive.com from August 8, 2013. There are 150 Indestructible lights to win just for entering, so send in your own personal strength test now!
Register, test, and win!
Once you’ve registered, it’s all about letting your creativity run loose. Participants can develop their own ideas of how to run the rule of the Indestructible lights and record their efforts on video. Then you simply upload your personal test video to www.built-to-survive.com between September and the end of November 2013.
In December 2013, the best test video will be chosen in an open vote. Simply visit www.built-to-survive.com and vote for your favorite. The video with the most votes wins, simple as that, and the person behind it will take home a cash prize of € 3,000. The second and third placed videos receive € 2,000 and € 1,000 respectively. In addition, an expert jury will award a € 2,000 prize to what they consider the craziest test idea.
Last but not least, anyone who misses out on one of the 150 free test lights and uses their own Indestructible for their test will, of course, receive a replacement after they send in their video.
Indestructible lights from VARTA are available at a recommended retail price of €14.99 and come with a three-year warranty. Visit www.built-to-survive.com, www.varta-consumer.com or the official Facebook page for more information: www.facebook.com/VARTA.Consumer
Contact for journalists:
häberlein & mauerer ag
David Hofer
phone: +49 89 38108-104
Email: varta@haebmau.de
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.